Advocate
Gender
Equality

In Taiwan, uniforms symbolize an intangible constraint—boys have their uniforms, and girls have theirs. However, through our insight and analysis of young people, we've identified an opportunity to create something truly unique. The 'UNI-FORM Unrestricted Attire,' a pioneering collaboration between Ogilvy Group, ANGUS CHIANG, and KONICA MINOLTA, breaks the norm of gender-specific uniforms. It's designed for both men and women, liberating them from any constraints. Yet, it's more than a mere garment or brand; it's a social initiative aimed at breaking gender limitations and consciousness boundaries. It encourages each of us to embrace values like freedom, equality, and respect for diverse choices. This marks just the beginning of our journey. We aspire to see a future where every student can proudly wear this Unrestricted Attire, showcasing their most fearless selves.

Responsibilities: Front-end strategy positioning, concept proposals, script execution, and copywriting.