uber
safety
first

To tackle the heightened risk associated with faster deliveries, a groundbreaking feature, 'Safety First,' was introduced alongside the existing 'standard distribution' function. This new option empowered consumers by offering a 10% discount in exchange for extending their chosen delivery times. The response was remarkable. As this initiative gained momentum, there was a notable 33% daily reduction in courier-related accidents throughout the entire campaign. The strategic integration of these findings not only provided a safer environment for couriers but also offered consumers a choice that prioritized safety without compromising efficiency. This initiative marked a pivotal shift in approach, demonstrating the power of data-driven insights in fostering safety and innovation within the delivery service industry. By delving into Uber Eats' vast courier data using SQL, a substantial discovery emerged: a 10% higher accident probability among couriers delivering within 20 minutes. This pivotal insight led to the development of an inventive strategy to tackle this challenge head-on.

Responsibilities: Data analysis with SQL, concept proposals, and copywriting.