Retarget
and
Repush

Through the meticulous tracking and analysis of consumer aging trends and behaviors, we engineered a strategy focusing on tailoring specific advertisements based on their purchasing records. This targeted approach significantly amplified the likelihood of consumer engagement and clicks, resulting in an outstanding five-fold improvement in click-through rates compared to non-targeted ads. Furthermore, aligning audience preferences with strategic influencer endorsements proved to be a game-changer, reigniting the product's appeal among a younger demographic. This shift led to a remarkable decrease in the average consumer age from 30 to 25, signaling a significant alignment with the desired audience. The outcome was not only limited to demographic shifts but also translated into a substantial 150% increase in market reach. Simultaneously, this approach also brought about a streamlined expenditure on media, reducing costs by a notable 30%. These results underscore the power of informed, targeted advertising and strategic influencer collaborations in reshaping consumer behavior and broadening market influence. By aligning content with consumer preferences and harnessing the appeal of strategic influencers, our approach has not only increased consumer engagement but also optimized the overall marketing expenditure, contributing to substantial growth and expanded market influence.
Responsibilities : Data analysis, front-end positioning, focus interviews, and copywriting.