Assist
Dementia
Patients

Through research, we discovered that in Taiwan, approximately 1 in every 12 elderly individuals aged 65 and above is suffering from dementia, while for those aged 80 and above, the ratio increases to 1 in every 5. Thus, the Ogilvy 31 Rangers team collaborated with Wanshao Laundry, and the Taiwan Alzheimer's Disease Association to connect "forgotten clothing" with the "forgotten memories" of dementia patients. We support those who are losing their memories by exploring the concept of the fashion brand "REmemory." We invite dementia patients to reminisce about their past, listen to the music they loved in their youth, and dress in the styles they once cherished. This is a form of "nostalgia therapy" that not only slows down the degradation of brain function but also brings confidence and happiness to these individuals. "Nostalgia" also becomes an opportunity for dialogue between the younger generation and the elderly with dementia, as the vintage styles that young people enjoy are reminiscent of the trends in the elderly's youth. Through the "REmemory" filming project, the Young Rangers aim to educate more young people about dementia, dispel misconceptions, and encourage them to become interested in the life stories of dementia patients, as well as willing to accompany and listen to them. All proceeds from the clothing sales and advertising fees received are donated to the Alzheimer's Disease Association for charitable purposes.

Responsibilities: Front-end strategy positioning, interviews with dementia patients, concept proposals, script execution, and copywriting.