Dream Weaver; my aspiration is to be a Versatile Analyst
“I am WenChi Hsiao, a curious data explorer who meticulously captures every detail, weaving them into insightful stories, much like capturing data.”
HSIAO WEN CHI
Ogilvy Taiwan Strategic Copywriter / iPrefer Digital Project Manager
DREAM weaver
code weaver
Through my cumulative work experience, I've realized that data is not just cold numbers; it's a form of programming art, much like crafting poetry. When writing code, I rearrange and combine characters, issue commands, and imbue meaning and emotion into the code, creating visualized data with significant business value. However, I've also recognized that to harness the power of data fully, I need a deeper understanding of both the technical and business aspects in the future.
Jobs
awards wins
Clients
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work
The skills acquired from work and coursework learning
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🅳 ata-Driven Project
Text
to
video
In the Python Programming course at National Taiwan University, using the GitHub module to convert text into short videos
Web crawler creation
During my student years, I self-taught Python, sourced song inspiration via web scraping, and uploaded it to Apple Music
uber
SAFETY
FIRST
Introduced the 'Safety First' option alongside the existing function, which empowers consumers to extend delivery times for a 10%discount.
A/B
Testing
design
Utilize Excel and SPSS for comprehensive analysis of advertising performance ; execute Big Data-driven A/B Testing methodology
Retarget and
Repush
Tracked and analyzed consumer aging trends and behaviors, tailoring specific ads based on their buying records.
Boost
tasting
rate
Through analyzing Google Analytics data, it's found that larger website content leads to longer dwell times, subsequently driving sales.
Team section
🅲 ultural-Driven Project
Assist Dementia Patients
Leading projects within Ogilvy's 31 Rangers team, using 'nostalgia therapy' via vintage clothing to aid dementia memory
Advocate Gender Equality
With same-sex marriage legalized in Taiwan, 31 Rangers explore gender and sexual orientation, inspiring self-expression
Promote Taiwanese Cuisine
Utilizing digital ads and blending KOLs to showcase the fusion of Taiwanese cuisine and Hennessy for a romantic experience
Uplift Positive Outlook
Encouraging a positive mindset during Covid19 and cutting costs through remote filming, generating goodwill for PX Mart's brand
Farm
Fresh
Tour
We joined forces with small farm suppliers and the tourism platform KKday to introduce a series of itineraries.
Champion
Local
Culture
Engaging in conversations between humans and spirits, brings about an understanding of Taiwan's Ghost Festival culture.
Awards
Working with cross-functional teams consisting of engineers, data analysts, operations, project managers, clients, and graphic designers to create one success after another, we can't achieve such accomplishments without teamwork and effective communication.
Brand Experience & Activation - Silver
Direct - Shortlist
Cannes PR Lions - Shortlist
Cause-Related - Public Awareness - Gold
Non-Profit - Gold
Branding Schemes - Wood Pencil
Direct / Integrated - Wood Pencil
Photography / Fashion - Wood Pencil
Design - Silver
Design Craft - Silver
Experiential & Immersive - Merit
Brand Partnerships - Merit
Ambient & Activation: Zeitgeist - Bronze
Innovative Use of Design - Bronze
outside of work
I am akin to a sponge, savoring every aspect of each city, delving into the essence of every scene, and absorbing the cultural landscapes, history, and emotions evoked by each journey. This fuels my eagerness to explore the unknown, inspiring me to continue to achieve more in my pursuit of learning.
The stunning landscapes of Japan, which compose a beautiful poetic symphony
The Northern Lights dance gracefully across the skies of Yellowknife, Canada
The crowds at Times Square, encapsulate a rich tapestry of cultural diversity
Music Video
I will continue to carry this creative energy into the next realm, nurturing and exploring new inspirations
Thank you for taking the time to get to know me better. I’m committed to continuous learning and always pushing myself to improve. I determined to address my weaknesses by filling the gaps in my knowledge. Approaching new challenges with humility, and eagerness, I believe learning is a lifelong journey. Once again, thank you for your time and consideration.
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